WSU police seize more than 700 knock-off Cougar shirts outside homecoming game
One of the fake shirts seized on Saturday
PULLMAN, Wash. -
Washington State University Police, working with WSU trademark licensing office, executed a search warrant and seized over 700 T-shirts and sweatshirts before the game between the Cougs and the Bruins Saturday evening.
The merchandise was seized from an unlicensed vendor who was selling items on campus near popular tailgating areas. The merchandise has an estimated street value of $15,500. Charges will be forwarded to the Whitman County prosecutor’s office for a class C felony on the unlicensed vendor.
“When you buy counterfeit merchandise, you are giving your money to someone who is committing a crime,” said Alyce Anderson, director of trademark licensing for WSU. “Buying unlicensed merchandise also hurts the overall brand equity of the university and takes sales away from the vendors who are invested in following the law and acting as good stewards of the WSU brand.”
When purchasing WSU merchandise, consumers should look for the following identifiers to ensure the merchandise is officially licensed:
• The “Officially Licensed Collegiate Product” hologram somewhere on the product or hangtag.
• WSU logos and trademarks depicted in a tasteful manner, consistent with the designs and school depictions approved by WSU.
• An intact tag on the garment. A torn or missing tag can be evidence of a second-hand garment, one that probably would not meet the quality standards put in place by the WSU.
• The name of the manufacturer on the product, either on a hangtag, a neck label, or screen-printed directly on the garment.
• The appropriate trademark designations (i.e., TM, ®) next to a specific name or design.