NEW YORK —
For just $10, you can fight Parkinson’s Disease and win a cool pair of sneakers straight from the big screen to your feet.
With the first pairs of the famous self-lacing MAG shoes from “Back to the Future II” being made available this month to the public, Nike is teaming up with the Michael J. Fox Foundation for a raffle to help end the degenerative disease.
The $10 ticket enters you a digital raffle for the same kicks worn by Marty McFly. Only 89 pairs were made for this charitable event, and time is running out to (maybe) get your hands on a pair.
Visit the Nike MAG website to enter the raffle. There is no limit to the number of tickets you can buy, and all proceeds go to The Michael J. Fox Foundation.
The drawing began this week and will end on October 11, 2016. Winners will be notified on October 17.
Meantime, if you like auctions, three pairs of the Nike Mag will also be up for grabs. The auctions will be held in Hong Kong on October 11; in London on October 14 and 17; and in New York on November 12 during the Michael J. Fox Foundation’s benefit gala, “A Funny Thing Happened on the Way to Cure Parkinson’s.”
Nike recently developed the technology to have laces wrap around the foot to give it that perfectly snug feel. A running shoe called the HyperAdapt 1.0 will be sold in November.
On Oct. 21, 2015, the very day Michael J. Fox’s Marty McFly traveled to in the 1989 film, Nike presented him with a working, self-lacing Air MAG pair of shoes.
“Though it initially shared only a few seconds of screen time with Michael, the idea behind the Nike Mag unlocked something much bigger at Nike,” Nike CEO and president Mark Parker said in a statement. “It sent us down an uncharted path of innovation, but it also opened our eyes to our ability to fight some of the world’s biggest challenges. We feel privileged for the opportunity to raise even more awareness for the fight against Parkinson’s.”
In 2011, Nike raised $5.7 million for the foundation by auctioning 1,500 pairs of Air MAGS that didn’t self-lace.
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