Hard, a subsidiary of concert giant Live Nation, will not hold its Halloween-themed festival this year, a decision announced after the deaths of three young adults who attended the Hard Summer rave in San Bernardino County.
It is the first time since its inception in 2008 that Hard will not hold a Halloween-themed music festival. The event has been named Hard Day of the Dead since 2012, and previously called Hard Haunted Mansion.
A spokeswoman for Hard declined to address whether the three deaths were a factor in not holding the event.
“The show was never canceled — technically, Hard Day of the Dead 2016 was never even announced,” Alexandra Greenberg, a spokeswoman for Hard, said in an email.
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