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American Airlines reorganizes executive team structure

American Airlines announced a reorganization of its leadership team, less than a month after Robert Isom was promoted to president.

In a letter sent to employees, Isom outlined the creation of a commercial team and an operations team that has three executives each, all who will be reporting directly to Isom. American’s previous president, Scott Kirby, left the Fort Worth-based carrier to become president of United Airlines.

“We have to be exceptional at doing the small stuff really really well, and being able to execute day in and day out what we plan,” Isom said in an interview on Monday. “That is going to take a heck of lot of collaboration and coordination…maybe more than we’ve ever done before.”

Under the new organization, senior vice president of revenue management Don Casey, senior vice president of network planning, alliances and sales Andrew Nocella, and senior vice president of marketing and loyalty Kurt Stache, will be part of the commercial team. The operations team will consist of senior vice president of regional carriers Kenji Hashimoto, senior vice president of customer experience Kerry Philipovitch and senior vice president of integrated operations David Seymour.

At this time, the company does not plan to fill Isom’s previous role of chief operating officer.

With the new structure, Isom said it allows for the leaders of front-line employees to have more input into decisions being made at the carrier. For example, a decision to fly a new route should not be made solely by the revenue management team but should also include viewpoints of the operations and customer service executives.

“It also allows me to be more of a champion for the kinds of things [executives] really want to [implement],” Isom said.

Separately, American also announced that Alison Taylor will be the carrier’s new senior vice president of global sales. She recently worked in a similar position at Starwood Hotels & Resorts. Taylor will be leading the carrier’s sales team and work with corporate customers and travel agencies.

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